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The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers

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Search Engine Marketing Professional Organization

Search Engine Optimization

Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. SEO.com is recognized as a world leader in the art and science of search engine optimization by Fortune a lot of companies, emerging Internet entities, small businesses, and professional firms.

Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The staff at SEO.com have been in the search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO process so your website will achieve that same high level of success.

In addition to search engine optimization, we provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization.
Every “Johnny-come-lately” can claim to be the best Internet marketing firm around, but the real proof is in the results. SEO.com has true success stories from real-world clients to show you what you can expect in terms of return on investment (ROI). We understand that top rankings are important for your business, but even more important is that those top search rankings are bringing in targeted traffic that converts to sales. Read some of our SEO case studies to learn more about what we’ve accomplished for our clients.

If you’re ready to find out how we can improve your website’s search engine ranking, Request a Proposal. Be sure to check out our new SEO blog, where we answer SEO questions and offer tips on optimizing your website.

Keyword Research

A very important service we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will take your existing keyword list and expand the list to include many more keywords and phrases that are relevant to your business. We will then recommend keywords to target based on keyword search frequency and relevance to your website.

Competitive Analysis

We take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers" or "Search Engine Optimizician", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

Consider how profitable you could be if your prospective customers found your website near the top of search results for the keywords used in your industry. How much of that keyword traffic is currently going to your competitors’ sites instead of yours

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