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Statistic Reports

If you wish to track your Web site's hits and usage statistics, you can use the powerful Web site statistic reports. Website traffic analysis is produced by grouping and aggregating various data items captured by the web server in the form of log files while the website visitor is browsing the website.

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Usage Statistic Reports for your Website

Website traffic analysis is produced by grouping and aggregating various data items captured by the web server in the form of log files while the website visitor is browsing the website. Some of the most commonly-used website traffic analysis terms are listed below:

URL
A Uniform Resource Locator (URL) uniquely identifies the resource requested by the user's browser.

Hit
Each HTTP request submitted by the browser is counted as one hit. Note that HTTP requests may be submitted for non-existent content, in which case they still will be counted. For example, if one of the five image files referred by the example page mentioned above is missing, the web server will still count six HTTP requests, but in this case, five will be marked as successful (one HTML file and four images) and one as a failed request (the missing image)

Page
A page is a successful HTTP request for a resource that constitutes primary website's content. Pages are usually identified by a file extension (e.g. .html, .php, .asp, etc) or by a missing extension, in which case the subject of the HTTP request is considered a directory and the default page for this directory is served.

File
Each successful HTTP request is counted as a file.

Visitor
A visitor is the actual person browsing the website. A typical website serves content to anonymous visitors and cannot associate visitors with the actual person browsing the website. Visitor identification may be based on their IP address or an HTTP cookie. The former approach is simple to implement, but results in all visitors browsing the same website from behind a firewall counted as a single visitor. The latter approach requires special configuration of the web server (i.e. to log HTTP cookies) and is more expensive to implement. Note that neither of the approaches identifies the actual person browsing the website and neither provides 100% accuracy in determining that the same visitor has visited the website again.

Visit
A visit is a series of HTTP requests submitted by a visitor with the maximum time between requests not exceeding a certain amount configured by the webmaster, which is typically set at 30 minutes. For example, if a visitor requested page A, then in 10 minutes page B and then in 40 minutes page C, then this visitor has generated two visits, one when pages A and B were requested and another when the page C was requested.

Host
In general, a host is the visitor's machine running the browser. Hosts are often identified by IP addresses or domain names. Those web traffic analysis tools that use IP addresses to identify visitors use the words hosts, domain names and IP addresses interchangeably.

User Agent
User agent is a synonym for a web browser.

In order to illustrate the difference between hits, pages and files, let's consider a user requesting an HTML file referring to five images, one of which is missing. In this case the web server will log six hits (i.e. one successful for the HTML file itself and four for successfully retrieved images and one for the missing image), five files (i.e. five successful HTML requests) and one page (i.e. the HTML file).

Report Output Directory

  • Report Title This option allows you to name the report.

  • GMT Time GMT Time can be set to "On" and "Off" using the ACC. Setting it to "On" will show the log output in Greenwich Mean Time (GMT) time. If set to ""Off," the output will be in local server time or Eastern US time.

  • Show daily stats This option allows you to enable or disable the creation and display of a Daily Usage statistics table. The option can be set to "On" or "Off" using the ACC. The default value is "On."

  • Show graph legends Show graph legends will display a color coded legend. The default is "On," so you must set it to "Off" if you do not want the legend displayed on your report.

  • All URL's visited This option will create a separate page containing all the URLs that have been visited. The option can be set to "On" or "Off."

  • Top search strings This option will display the top search strings. The option can set the number of search strings (either zero, 5, 10, 20, or 50).

  • Session Timeout This option should be set to the length of time a visitor can remain idle without the session being considered a "new hit." The default value is 30 minutes. In the ACC, the options are zero minutes, five minutes, 10 minutes, 15 minutes, 30 minutes, 45 minutes, and one hour.

  • Show countries This option can display a graph of the countries that visited your Web site. The option can be set to "On" or "Off."

  • Hourly graph This option will display a graph of your Web site statistics by the hour. The option can be set to "On" or "Off" using the ACC.

  • All referrers This option will create a separate page showing all referral links. The option can be set to "On" or "Off."

  • Top entry pages This option will display the Top entry page report. The default is set at 10 pages. It can be disabled by setting it to 0. You can also set it to 5, 20, or 50.

  • All search strings This option will create a separate page displaying all search strings. The option can be set to "On" or "Off."

  • Top Referrers This option should be set to the number of top referring links to be shown on the main page. The default setting in the ACC is 5. The other options are 10, 20. 50, and 100.

  • Show daily graph This option will display a graph of your Web site statistics by the day. The option can be set to "On" or "Off."

  • Hourly stats This option will create an hourly statistical report. The option can be set to "On" or "Off."

  • Top visited URL's This option will display the top visited URLs on your report and can be set to either zero, five, 10, 20, or 50.

  • Top leaving pages This option will display the top pages that leave your Web site.

  • Top Countries

    This option display the top number of countries that visit your Web site. The default is five. You can disable this feature by setting the value to zero via the ACC.

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